Provider Profile

The B Hive

The B Hive

Managing Director

Areas of Expertise:

New South Wales - Sydney and The Blue Mountains
About The B Hive


We’re currently in an innovation and entrepreneurial revolution and the world is no longer predictable for organisations, or for individuals.

The old way of doing business is dying and Australia and the world at large is at a cross roads and in transition. Our current economic and political systems are failing and seemingly broken and it’s estimated that 4.6m jobs will become obsolete in Australia in the coming years.

At The B Hive, we believe that a fresh approach is required and that for individuals and businesses to succeed, they need to transform themselves. To do things differently! Even if it means sometimes stepping sideways or completely outside their comfort zone.

With a focus on the Tourism & Travel and Hospitality & Leisure industries, The B Hive specialises in transforming people and businesses so that they can future proof themselves against the rate of technological change.

The B Hive has been instrumental in optimising our business and its platform including reviewing and improving process, adding discipline and rigour to products, projects and data governance and the development of both a Project Management Office and our analytical requirements. Tammy initiated an internal mindset shift to one that accepts and supports change to allow us to reset for the future. Together with her team, they have shone a light on areas that need reshaping and introduced elements that were non-existent but important for our future success. At the same time they have been respectful of our legacy and to ensure that the core is preserved but progress stimulated to allow us to scale and provide a platform for growth. The B Hive team worked incredibly collaboratively with our teams and it’s this partnership approach that has helped drive momentum and solid business outcomes for the ATG Group (APT, Travel Marvel, Captain’s Choice & Botanica).
Chris Hall - Managing Director
Tourism Australia engaged The B Hive to work with us to better understand the opportunities that the Cruise Segment offered to grow Australia’s appeal to international visitors and develop recommendations on how we should best approach our promotional activity in key Australian cruise source markets. We found Tammy and the team easy to work with and their end report has provided us with some strategic thinking and interesting insights into ways we may approach this sector moving forward.
Leigh Sorenson - Tourism Australia

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